General Info
Professional Track
- Information Technology (IT) and Communications
Entrepreneurship in IT
Country
PakistanAreas of Expertise
- Artificial Intelligence/Machine Learning
- Digital Media
- Educational Technology and E-Learning
Professional Interests
- Niche Expertise, Data-Driven Learning
- AI Solutions for Businesses to increase ROI
- Venture capital building, fundraising and startup ecosystem management
Let's break the internet (in the best way possible).
What will be your most valuable contribution to your TechWomen mentorship?
I'd be a valuable asset to your TechWomen mentorship program by contributing my marketing expertise in a high-growth startup environment. Here's what I bring to the table: Cutting-edge Marketing Knowledge: I can share insights on the latest trends, tools, and strategies to maximize campaign reach and impact. Data-Driven Approach: I'm skilled at using data analytics to measure campaign performance and optimize strategies for the best ROI. Collaborative Spirit: I'm eager to learn from your experience and share my knowledge with you and your colleagues, fostering a dynamic exchange of ideas.
The Top Three Things I Would Like to Learn or Experience During my Mentorship
- Development of business and sales skills.
- Development of business and sales skills.
- Exposure the incubation center and 'Minimum Viable Product Use' case for my startups
Mentorship Characteristic
- Visit an office or attend a site-visit
- Present my current work to professionals in my industry
- Identify a short-term project I can work on at the partnering company
- Have exposure to specialized industry techniques
- Exposes me to new tools and platforms
Ideal Company Type
Yes, I would loved to be mentored by someone who has a similar background written below. Industry: Venture Capital (VC) or Angel Investing Company Type: Early-stage VC firm with a strong track record in your target sector. Size: Boutique firm (smaller team) to allow for close mentorship. Focus: Invests in startups with high growth potential, ideally in the same space as your interests and a focus of Marketing agency Culture: Collaborative, with a focus on knowledge sharing and helping portfolio companies succeed. Bonus: Experience building and managing MVP or having connections to relevant incubations.
What are three adjectives that best describe you in the work place?
- Reliable
- Hardworking
- Outgoing
What impact will your mentorship have on your career and professional path?
Mentoring by a U.S.-based expert will accelerate my growth as a marketing leader. I envision gaining: Global industry insights: Learning best practices and navigating cultural nuances in international marketing. Strategic guidance: Sharpening my skills in scaling a marketing agency and securing high-impact projects. Network expansion: Building valuable connections that can open doors to new opportunities. This combined expertise will empower me to make a significant impact in my community and the global marketplace.
After participating in the TechWomen program, how will you leverage your mentorship experience to make an impact in your home country?
I envision a ripple effect! By gaining cutting-edge marketing knowledge and mentorship, I'll: Empower fellow entrepreneurs: Conduct workshops to share best practices in digital marketing, helping local businesses thrive in the global marketplace. Mentor future marketing leaders: Become a role model and mentor for young women interested in marketing, fostering the next generation of female marketing talent. Champion data-driven marketing: Advocate for the use of data analytics in marketing campaigns across industries. This will not only solidify my marketing expertise but also empower others to achieve success, propelling the digital marketing landscape in my home country.
Work History
Years of Full-time Work Experience
7Primary Professional Focus
- IT support
- Search optimization
- Technical product marketing
Current/Most Recent Job
- Title and Company: Co-founder, Digital Marketing Hub
- Direct Reports: 6
- Type: Full-time
- Location: Lahore, Pakistan
- Dates: August 10, 2023 –
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Responsibilities:
Onboarding new clients and ensuring a seamless transition into the company's services; Managing client relationships to maintain high satisfaction and retention rates; Training employees on the latest digital marketing strategies and AI-driven tools
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Skills:
Excellent client relationship management and communication; Proficiency in AI and generative AI technologies for strategic campaign planning; Strong leadership and training abilities to enhance team performance.
Job #2
- Title and Company: Performance Marketing Manager, Rozee.pk
- Type: Full-time
- Location: Lahore, Pakistan
- Dates: June 3, 2022 – September 30, 2023
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Responsibilities:
Lead and Expand Digital Marketing Team: This involves building and managing a team of digital marketing professionals, including hiring, training, and overseeing their performance; Develop & Execute Marketing Campaigns: This entails creating and implementing comprehensive marketing strategies across various digital channels to achieve specific goal; Manage Campaign Performance: This includes overseeing the execution of marketing campaigns across all channels, monitoring their effectiveness, and making adjustments for optimization.
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Skills:
Digital Marketing Leadership: This encompasses the ability to lead, motivate, and inspire a team of digital marketing professionals to achieve their full potential; Strategic Planning & Campaign Management: This involves developing and executing data-driven marketing campaigns that align with overall business objectives; Analytical & Data-driven Approach: This includes the ability to analyze marketing data, measure campaign performance, and use insights to optimize strategies.
Job #3
- Title and Company: Digital Marketing Director, Nearpeer.org
- Type: Full-time
- Location: Lahore, Pakistan
- Dates: June 29, 2019 – December 31, 2023
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Responsibilities:
Lead and Expand Digital Marketing Team: This involves building and managing a team of digital marketing professionals, including hiring, training, and overseeing their performance; Develop & Execute Marketing Campaigns: This entails creating and implementing comprehensive marketing strategies across various digital channels to achieve specific goals; Manage Campaign Performance: This includes overseeing the execution of marketing campaigns across all channels, monitoring their effectiveness, and making adjustments for optimization
-
Skills:
Digital Marketing Leadership: This encompasses the ability to lead, motivate, and inspire a team of digital marketing professionals to achieve their full potential; Strategic Planning & Campaign Management: This involves developing and executing data-driven marketing campaigns that align with overall business objectives; Analytical & Data-driven Approach: This includes the ability to analyze marketing data, measure campaign performance, and use insights to optimize strategies.
Education History
Institution #1
- Institution: University of the Punjab
- Degree Awarded: Master's
- Major: Marketing
- Minor: Total Quality Management
- Location: Pakistan
- Completion Date: September 1, 2019
Institution #2
- Institution: University of the Punjab
- Degree Awarded: Bachelor's
- Major: Marketing
- Minor: Commerce
- Location: Pakistan
- Completion Date: September 1, 2017
