Assemgul Tuyakpayeva

General Info

What will be your most valuable contribution to your TechWomen mentorship?

As an IT marketing professional, I offer expertise in crafting effective strategies for tech products/services and compelling investor pitch decks. Having consulted startups, I can share insights on branding, customer acquisition, and growth hacking. Moreover, as a mother of three leading a startup, I can mentor on time management, prioritization, and work-life balance. My unique combination of professional marketing knowledge in IT and personal experience juggling entrepreneurship with family enables me to be a well-rounded mentor. I can impart technical marketing skills alongside practical life lessons, equipping mentees with a holistic skillset for success.

The Top Three Things I Would Like to Learn or Experience During my Mentorship

1. Marketing of B2B SaaS products
2. Sales of B2B SaaS products
3. IT support of B2B SaaS products

Mentorship Characteristic

• Attend company-wide meetings and/or team meetings
• Have exposure to the company culture
• Visit an office or attend a site-visit
• Present my current work to professionals in my industry
• Expand on a project that I’m working on in my current role at home

Ideal Company Type

My ideal mentor would be an experienced professional in sales, marketing or IT support management at a large international IT company that develops and sells B2B SaaS products. This company should have a strong focus on innovation, customer success and continuous learning. The ideal culture would be collaborative, data-driven, and foster open communication and knowledge sharing across teams and departments.

What are three adjectives that best describe you in the work place?

1. Serious
2. Curious
3. Reliable

What impact will your mentorship have on your career and professional path?

Collaboration with a U.S.-based mentor will undoubtedly enrich my career and professional journey. By leveraging expertise and guidance, I'll gain invaluable insights into best practices, industry trends and effective strategies. This mentorship will broaden my perspective, allowing me to identify and overcome potential bottlenecks in my startup. Additionally, the knowledge and experience I acquire will empower me to drive the development and scaling of my venture effectively, ultimately contributing to the growth and success of small and medium-sized enterprises (SMEs) in my region.

After participating in the TechWomen program, how will you leverage your mentorship experience to make an impact in your home country?

After participating in the TechWomen program, I will leverage the knowledge and connections gained to amplify the impact of my startup in Kazakhstan. I will apply best practices learned to enhance our marketing automation solution, enabling more SMEs to thrive without dedicated marketing specialists. Additionally, I will share insights from the program with the startups I mentor, particularly women-led ones, empowering them to overcome challenges and drive innovation. By combining my TechWomen experience with my existing efforts, I aim to contribute significantly to Kazakhstan's economic growth, entrepreneurship and digital transformation.

Work History

Years of Full-time Work Experience

14

Primary Professional Focus

• IT support
• Technical product marketing
• Technical sales

Education History