Asma’a Mohammad Al-Khaledi

General Info

What will be your most valuable contribution to your TechWomen mentorship?

I am a skilled Communication and Business Development Manager dedicated to making company products and services visible and easy to understand. I expertly manage corporate LinkedIn accounts, build strong personal brands, and inspire confident public sharing. With a diverse skill set, I tackle various business development tasks to ensure the company's products and marketing are presented effectively. As a keen observer, I refine marketing and communications strategies, simplify complex tech concepts into accessible materials, and identify unique partnership opportunities. My extroverted nature helps create positive workplace vibes, and I excel at managing marketing projects, driving both innovation and engagement.

The Top Three Things I Would Like to Learn or Experience During my Mentorship

1. Technical Project Management: Understanding best practices for managing technical projects and engineering teams.
2. Advanced Technical Skills: Gaining hands-on experience with new tools, platforms, and specialized industry techniques.
3. Leadership Development: Enhancing leadership and team management skills, with a focus on transitioning to technical or engineering departments.

Mentorship Characteristic

• Attend company-wide meetings and/or team meetings
• Identify workshops or certificate programs to further my learning after the program has ended
• Focus on leadership skills building
• Have exposure to specialized industry techniques
• Gets me involved in day-to-day activities of the mentor and partnering company.

Ideal Company Type

I would like to be mentored by a dynamic telecom or software company that specializes in the telecom industry. Ideally, the company should have a robust business development department and significant market influence. The company should be innovation-driven, focusing on cutting-edge products that align with the evolving telecom market. A collaborative and forward-thinking culture, with an emphasis on professional growth and continuous learning, would be ideal to help me explore my full potential. My ideal mentor is a business development director or commercial/marketing executive with solid tech knowledge, strong leadership, and an entrepreneurial background.

What are three adjectives that best describe you in the work place?

1. Outgoing
2. Strategic
3. Initiative

What impact will your mentorship have on your career and professional path?

Collaborating with a U.S.-based mentor would be transformative for my career. Observing how a mentor navigates challenges, communicates with their team, and makes strategic decisions would provide invaluable insights. This experience would significantly enhance my expertise and professional growth, adding substantial weight to my achievements. Additionally, being part of a U.S. program's alumni community means joining a network of dedicated professionals who are committed to making a positive impact. This opportunity would not only advance my career but also empower me to contribute more effectively to the tech industry in Jordan.

After participating in the TechWomen program, how will you leverage your mentorship experience to make an impact in your home country?

After participating in the TechWomen program, I will leverage my experience to make a significant impact in Jordan by launching 'Mestika Sparks,' a two-year program empowering young women (18 to 25) to ignite their entrepreneurial spirit through workshops, mentorship and seed funding. I will also enhance educational transformation by incorporating cutting-edge insights into impactful modules as a university trainer, and fostering collaboration among key stakeholders to innovate and bridge practical knowledge gaps. Additionally, I will utilize network insights to drive the growth of Wide Angel, solidifying its market position and contributing to economic development.

What else should your mentor know about you?

I am passionate about bridging the gap between technology and public comprehension. With a strong background in strategic communication and business development, I have led successful initiatives in diverse environments. I co-founded a non-profit focused on advancing IT literacy among women and youth, reflecting my commitment to community empowerment. My goal is to enhance my technical and leadership skills to drive innovation and positive change. I thrive in collaborative settings and am eager to learn from a seasoned professional to maximize my impact in the tech industry.

Work History

Years of Full-time Work Experience

5

Primary Professional Focus

• Technical product marketing
• Technical project and program manager

Education History