Two years ago, 2019 fellow Ayesha Mumtaz Khan co-founded Hop Orbits, an e-commerce platform that aims to democratize access to technology, create jobs and contribute to remote business opportunities. Hop Orbits debuted their Hop Orbits Marketplace in April 2021, successfully bringing in 3,000 orders in its first month. However, women founders in Pakistan – like in many parts of the globe – face challenges in securing capital from investors, only raising 3% of the startup ecosystem’s total funding over the last five years. Ayesha applied for WeRaise, a World Bank Group program that addresses the funding barriers that women-led startups in Pakistan face, and was recently selected for their competitive training program. Implemented by startup accelerator Invest2Innovate, the two-year initiative aims to support and train women-led Pakistani companies that are actively seeking seed investment.
During the program, Ayesha and her team will receive investor-readiness training, hands-on guidance from seasoned coaches, legal services and access to a network of potential investors. “I’ve learned to think from perspective of the investor. Understanding the investor’s perspective is really important for founders especially if s/he wants to raise funding and collaborate with investors,” Ayesha said. “We have high hopes for our platform.” To continue her career growth, Ayesha also began a post-graduate project management program at John Moores University with support from their International Achievement Award scholarship.