Fellow Startup Launches WellShift Biofeedback App
Larimar technology, a wellness, performance and productivity startup funded by fellow Abeer Albashiti (Jordan, 2022) recently announced the launch of its first technological tool, the WellShift app, available in Arabic and English. Larimar offers self-regulation tools designed to monitor and transform emotions, wellness, performance and resilience for both individuals and enterprises. The technology can be used in a standalone capacity or be integrated with existing smart wearables. Abeer credits her participation in TechWomen as a major contribution to Larimar’s social capital growth. “While in California,” she explains, “I visited HeartMath, the research center on which 60% of Larimar’s scientific research depends. [There, we] discussed the psychological backbone of my innovation and initiated a partnership.” Abeer is a wellbeing advocate and emotion AI builder who founded Larimar to help people utilize emotions and life experiences “as enabling data for actionable insights like boosting wellbeing, improving customer experience, gaming and security threat detection.”
